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Grandstand Communications, Inc. | Identity


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Grandstand Communications, Inc. is a PR and event management firm located in the Charlotte metropolitan area. Their clients are primarily in the NASCAR® arena, however, their client list outside motorsports is growing as well.

They wanted to redesign their logo and other materials for two reasons. First, the timing was right, as they were getting ready to move into a new location and all out of business cards. (Yes, as simple as that!)

Second, and the primary reason, the old logo was tired, trite and was literally created from clip art. In order to attract new business, they needed to update their image to something that brings to life their professionalism and is unique in their venues.

The new logo and collateral materials reflect the complexity of the services they provide while looking deceptively simple. This is what they do—create and manage events that keep guests having a great time while making it look easy. Using just one color keeps their printing and embroidery costs under control. It will function well on the computer screen for web and other applications, as well as embroidered or screen printed on employee shirts and hats.

Above is pictured the letterhead, a greeting card for general purpose communications, and the front and back of the business card.

For more information about Grandstand Communications, Inc., visit their web site at




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